March 2nd 2026
By Ari Parker
For a growing number of older Americans, the golden years are increasingly defined not by celebration, but by careful trade-offs due to rising costs.
By Ari Parker
For older Americans, retirement is meant to be a hard-earned reward after decades of work. But for many today, it feels less like a celebration and more like a struggle to stay afloat. A new, national survey of 1,000 seniors reveals that rising costs are forcing many to make difficult decisions—cutting back on food, delaying or skipping medical care, and scaling back social activities. All of these decisions can have a significant impact on seniors’ physical and mental wellbeing.
While inflation has cooled from recent highs, prices for everyday essentials remain significantly elevated compared to just a few years ago. For retirees living on fixed incomes, even modest price increases can quickly strain monthly budgets.
The findings paint a stark picture: seniors aren’t just adjusting spending, they’re sacrificing basics. These sacrifices leave them feeling frustrated and stressed. Some share that rising costs have taken away their peace of mind, freedom of choice, enjoyment of life, and dignity.
Food costs are hitting older Americans hardest. According to the survey, 86% of seniors say groceries are among the expenses that have increased the most over the past year. Two-thirds (67%) report that they have already reduced how much they spend on food or changed what they eat due to rising prices. That can mean switching to cheaper brands, buying fewer fresh foods, reducing portion sizes, or skipping certain items altogether.
Dietary compromises can have outsized health impacts on older adults. Adequate nutrition plays a critical role in maintaining immune function, strength, and overall well-being later in life.
Beyond groceries, 66% of respondents say utilities are among the expenses that have increased the most, while 56% cite higher costs for basic necessities like toiletries and household supplies. Transportation (39%) and housing (32%) also rank among the categories seeing the biggest price increases. Meanwhile, 22% say they have reduced heating or cooling in their homes to save money—a potentially dangerous choice, especially during multiple recent extreme weather events.
One of the most alarming findings involves medical care. One in four seniors (25%) say they have delayed or skipped medical care or prescriptions due to cost.
Postponing care may provide short-term financial relief but often results in higher long-term costs—both financially and physically. Untreated conditions can worsen, leading to emergency room visits, hospitalizations, or complications that are more expensive to manage.
For retirees managing multiple prescriptions or specialist visits, even small increases in copays or out-of-pocket costs can influence decisions about whether to seek care.
Financial pressures are also reshaping how seniors spend their time.
Nearly one-third (31%) say they have reduced spending on social activities or hobbies., and 26% percent report cutting back on travel. For some, cutting back on travel means no longer visiting family.
One respondent shared: “I used to drive up to my daughter’s home and no longer visit. She has battled cancer twice and I have once. Current money problems prevent us from helping one another whereas prior years presented no hardships.”
Public health experts have long identified social isolation as a significant risk factor for older adults, linked to higher rates of depression, cognitive decline, and even mortality. Reduced mobility and fewer outings can compound existing health vulnerabilities.
Budget adjustments like skipping a weekly gathering or postponing a trip may seem minor but can gradually erode quality of life as well as mental and physical wellbeing.
Not all seniors feel the same weight of increased costs. One in three (34%) seniors report not having cut back on anything in the past 12 months due to rising costs. Others are responding with resilience—adopting smart, proactive strategies to stretch their budgets further.
Here are some of the things seniors can do to save in a savvy way.
According to the survey, older Americans are becoming more intentional shoppers. Many shared that they are reducing how much they dine out, shopping sales, and considering store brands at grocery stores to save on food costs.
One respondent shared: “I buy more store brand items and have been very pleasantly surprised to find most are as good as national brands and cost a lot less. I watch for sales and stock up when items I usually use are on sale.”
Senior discounts are another great way to save without sacrificing. Many stores offer discounts at specific times or on specific days. If you aren’t sure if the stores or services you use offer discounts, it never hurts to ask! And, while tedious, coupons can also help you stretch your dollar.
Finally, many seniors are on Medicare Advantage plans that may come with extra benefits, including grocery allowances and OTC benefit cards that allow them to purchase health and wellness items at no cost to them. In fact, the average senior on Medicare Advantage has $400 in OTC credits—and $5 billion of OTC dollars go unused each year. If you have these benefits, they can help you save on OTC-eligible items and use that money elsewhere.
Healthcare savings may offer some of the biggest opportunities for seniors because if you’re on a suboptimal Medicare plan, it could cost you thousands of dollars. It’s recommended that you review your Medicare coverage and compare Medicare plans during the Annual Enrollment Period, which occurs every year. That said, there are Special Enrollment Periods during which you may also be able to make a change. It’s always worth reviewing your coverage because even small adjustments in coverage can result in significant savings over the course of a year.
Outside of changing plans, there are other ways to reduce your healthcare costs. Compare prescription costs at different pharmacies and make sure you’re using in-network doctors and pharmacies. You can also check your eligibility for Extra Help and Medicare Savings Programs.
Beyond everyday budgeting tactics, many seniors are also exploring community benefits and assistance programs that can meaningfully reduce expenses. Programs like SNAP, state pharmaceutical assistance, energy assistance initiatives, and property tax relief can provide monthly breathing room for those who qualify. Local senior centers can offer both social connection and practical resources—helping older adults stay engaged without increasing financial strain.
The survey findings suggest that while retirement may look different than many expected, seniors are not simply absorbing higher costs. Many are adapting, strategizing, and finding creative ways to protect both their finances and their quality of life.
Still, the data underscores a broader reality: for a growing number of older Americans, the golden years are increasingly defined not by celebration, but by careful trade-offs.
Methodology: This survey was conducted in February 2026 among 1,000 U.S. seniors. Percentages may not total 100% due to rounding or because respondents could select multiple answers in certain categories.
